![]() ![]() Think about this effect when you see a red octagon or an X on a map. ![]() Logos, color, graphics, and text are used throughout our daily life as symbols to communicate deeply held meaning, often at a subconscious level. You can communicate a lot – and do it efficiently and effectively – if you understand your brand and make informed, thoughtful choices regarding fonts, shapes, lines, colors, and composition. Symbols can help customers understand your brand. This makes symbols used in a company’s brand identity a powerful and effective way of communicating.Īs we emphasized in our guide on how to start a business,Ī strong brand identity is the most effective way your new business can gain a competitive edge in an increasingly crowded marketplace. We live in a world where people and companies are recognized more for what they represent than for who they are. This is true not only in popular culture but also when it comes to business. The ability of symbols to convey information, culture, and identity has made them an invaluable part of our shared visual language. ![]() Symbols are one of the earliest forms of written communication.įrom cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful way to communicate concepts at a glance. ![]()
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